ABOUT

Unmatched Talent, Unrivaled Solutions

Re:Build AppliedLogix delivers cutting-edge embedded systems design and commercialization services for OEMs. Our expert team—comprising senior engineers in electronics, software, systems, manufacturing, and mechanical disciplines—brings extensive knowledge across a diverse range of industries and technologies. We specialize in fuel-cell control and battery management systems, precision agriculture, medical devices, automotive and transportation components, and advanced imaging systems with machine vision and AI processing integration.

The Re:Build Appliedlogix team has a remarkable depth and breadth of technical expertise and a commitment to integrity, teamwork, and delivering value. The entire team is structured to tackle the multidisciplinary aspects of digital product development. Their capabilities include custom analog- and digital-embedded electronics and fully integrated subsystems; embedded software on bare metal, RTOS, or Linux (as appropriate for the application); full-stack application development (Linux and Windows); packaging for embedded systems, mechanical systems, tooling design, and manufacturing process development; and cost-effective, rapid prototyping, and more.

Our Customers’ Challenges

Our customers face increasing pressure to innovate while managing tight budgets and timelines. They require reliable solutions that seamlessly integrate into their existing systems and adapt to evolving market demands.

Technology Challenges
  • Gaining a competitive edge
  • Achieving product differentiation
  • Keeping pace with new technologies and tool sets
  • Choosing from an evolving spectrum of components and solutions
Staffing Challenges
  • Recruitment difficulties
  • Key team member departure or overload
  • Reassignments and reorganizations
  • Work in unfamiliar or new domains
    Design process gaps
Operational Challenges
  • Limited time and resources
  • Tightening development cycles
  • Hardware-software co-design
  • An ongoing “chip crisis”
  • End-of-life components
  • Line-down conditions

How We Work

Our team is ready to partner with yours to solve for a variety of challenges. We understand that each client is unique in what they need, so we offer several ways to work with our highly experienced and knowledgeable team members.

Complete Project Outsource

Our commitment to a collaborative approach ensures we integrate seamlessly with your team, serving as a true extension rather than a mere replacement or stopgap for any gaps.

The more access we have to the needs of the project, team, and business, the more successful our customers can be.

Collaborative Integration

This is our sweet spot. We integrate with your team and provide strategic involvement. Our team performs much of the engineering lift while your team performs tasks/responsibilities aligned with their skill sets.

On-Site Presence

We provide on-site support, but our customers recognize that our 500,000+ engineering hours indicate we can work effectively, efficiently, and ethically as remote team members.

Group or 1:1 Training

We love sharing all of the knowledge we have gained over the years and empowering our customers to take on big challenges they may not feel comfortable doing otherwise.

Design Reviews

Our design reviews provide extra eyes on the design to limit the chances of defects making it into the field or to help us catch an eleventh-hour hiccup that could derail a launch.

Tiger Team

Challenges are inherent in our industry, and we excel in leading focused task forces to resolve complex issues efficiently. Often, our customers are too close to the problem to see the bigger picture. Re:Build AppliedLogix offers fresh perspectives and rigorous analysis to tackle tough issues quickly, using engineering-first principles to address difficult bugs and defects.

WIN Theme

Philosophy for a Successful Project

Alignment of expectations is the cornerstone of a successful project, and at Re:Build AppliedLogix, we tailor our processes to achieve the optimal fit for each customer and project. We diligently work to understand the technology, business, financial, user, procurement, and company culture needs to ensure alignment. Our holistic approach to product development and design goes beyond best-in-class implementation. We emphasize rigorous design and validation phases with zero defects as our goal. Strong system engineering bridges gaps in requirements and information, while analysis of alternatives ensures the optimal course of action. We utilize modeling, simulation, and rapid prototyping, and establish a validation and verification (V&V) plan early to drive the design to its target. By maintaining requirements traceability to the V&V plan, we ensure thorough and accurate project execution.

Hello to PO Process

Re:Build AppliedLogix engages with customers to assist in product development, technical challenges, system design, and implementation, starting with a simple “Hello.” We focus on understanding your technical challenges and constraints—such as timeline, features, budget, certifications, and heat management—when working with embedded systems.

With an average of 29 years of experience, we are allowed to operate as an extension of your team. In our initial interactions, we assess how well your technology, culture, budget, timeline, and project scope align with a successful engagement. Our process includes:

1. Initial Discussion
An initial discussion to gauge the alignment of customer needs and Re:Build AppliedLogix capabilities.
2. Agreements

Completion of a non-disclosure agreement and a master services agreement.

3. Detailed Discussions

Detailed discussions and an exchange of information about the project in the form of emails, calls, or on-site visits.

4. Proposal

If the project scope is well defined and has appropriate boundaries, Re:Build AppliedLogix will author a  proposal to outline the budget, deliverables, timeline, risks, assumptions, and prerequisites for completion of a mutually agreed upon project scope. Re:Build AppliedLogix provides a Phase 1 proposal with cost and schedule estimates, milestones, deliverables, and responsibilities.

5. List of Requirements

The details of a project must be clearly understood and well documented; high-risk portions of the design may need to be fleshed out. In these scenarios, Re:Build AppliedLogix will work with our customers under Phase 0, or the discovery phase, to generate a more thorough list of requirements and specifications that will allow us to author a full project proposal.

6. Determining the Scope

We support both time and materials (T&M) and fixed firm price (FFP) proposals, collaborating with customers on budget and milestones. We often recommend a Phase 0 project when:

  • Essential requirements or expectations are missing
  • Technology investigations are needed to assess viability
  • Feasibility investigations are necessary for the product or key components

What is the Expected Cost and Duration?

To better understand our pricing structure, we invite you to view our pricing chart. Most of our engagements range from $10K to $120K and typically last between 2 to 6 months, with variations based on the scope of the project. View our pricing chart to help you gauge the investment needed for your specific requirements, and we’re here to answer any questions you may have!

Parallel Processes in Embedded Product Development

Creating embedded products entails a number of activities, many of which are not tightly coupled to milestone deliverables. These activities are high-level tasks that take place during the developmental process. Many can be accomplished in parallel (specifically, initial hardware and software tasks). When hardware enters into testing, hardware and software engineers work together to validate the system. These activities include:

This is a collaborative effort between the customer and the Re:Build AppliedLogix team. The more team members and respective disciplines represented for this activity, the more comprehensive the requirements list is.

After the requirements have been defined, a system block diagram is created for the hardware needed to meet them. Communication between subsystems is defined, and a detailed definition of all internal and external interfaces is created for each subsystem or board.

System components’ power consumption is defined by analysis or measurement. The product’s operational modes (off, standby, running, and so on) are described, and its power consumption is documented based on the components used in each mode. Once power usage is fully understood, a power supply and distribution plan is defined.

External connections to the product are fully defined. In many cases, industry standards apply. All the physical interconnects are specified, and any unique environmental requirements, such as surge protection, are defined. If abnormal use cases (e.g., reverse battery connection) are anticipated, they are defined, and mitigation is identified.

Circuit designs are created and captured electronically. Components used in the design are made in a library that includes the schematic symbol, layout footprint, and approved manufacturer part number(s) information. Simulation is performed on individual circuits, as appropriate. When the schematic is complete, the design moves to the layout phase. 

The mechanical team provides details on the required board outline, mounting features, connector locations, and any component height restrictions. The schematic provides connectivity between components and the layout engineer creates the physical copper interconnect between them. The output of the layout phase is a complete build package for a printed circuit board assembly (PCBA) that a contract manufacturer can build.

Selecting the correct microcontroller family and device within the family based on the technologies needed is essential based.. For example, you would not want to pick a microcontroller without SPI if the peripherals in the system speak SPI. This is often a collaborative selection process involving both hardware and software engineers.

Knowing which algorithms will run within a device’s microcontrollers will help with selecting the class of microcontrollers and their processing speed. Evaluating the algorithms used in higher-level simulation languages, such as Python or Matlab, can help ensure the successful selection of hardware.

Knowing the software architecture upfront allows for software reuse and library creation. It also ensures consistency across the code base in different microcontrollers and code sections. Selecting the architecture at the outset will significantly reduce the likelihood of defects owing to inconsistencies in implementation later on.

Modern-day best practices in software encourage the deployment of software layers that are not dependent on or interwoven into each other. This allows for ease of swapping out libraries, tools, or even microcontrollers later on. This approach of layering software is called abstraction because the physical hardware is abstracted away from the high levels of code.

When the architecture and hardware abstraction layers are in place, the application code (which likely includes algorithms of some kind) is authored.

Although experience, templates, models, and best practices often produce high-quality code, writing tests for each portion of the design is always wise. This ensures that corner cases that are difficult to comprehend or foresee can be covered programmatically.

When the first boards come back from the contract manufacturer, they must be tested by the hardware engineer who designed them to ensure minimal manufacturing defects. This is often called the “smoke test” whereby if the boards are assembled or manufactured incorrectly, the ICs may let out their smoke. This step generally does not include software or firmware in the board; it is done to ensure that voltages and sequencing are correct.

When the hardware appears to be assembled correctly, a simple application is loaded into the microcontroller (or microcontrollers, depending on the complexity of the board). This step is typically referred to as “Hello World,” which is a standard message printed out of the serial console to ensure the microcontroller boots successfully. If there is no serial console, a blinking LED is standard.

When the microcontroller(s) have been validated to be working, the peripherals are brought up one by one to ensure that they can talk correctly.  With the validation completed, the algorithms can be turned on and tested in actual hardware. This almost always results in coefficient (or the like) adjustments based on the “real world” feedback.

Finally, once the software engineer is satisfied the system is functioning correctly, test stands will be used to ensure the systems work -across process and temperature. This will allow for further adjustments to the application code and algorithms based on test results.

History

Re:Build AppliedLogix, founded in 2006, has grown from a small engineering team into a company known for solving complex problems across various industries. Now part of Re:Build Manufacturing, the team continues to innovate and deliver high-quality solutions, helping bring numerous products to market with a focus on efficiency and customer success.

2010

Partnership Model Established

2011

Added Embedded Linux Expertise

2015

Pivot to T&M

2020

AppliedLogix “2.0” Self-Assess and Retool

2021

6-DOF Robotic Arm “Rescue”

2022

Acquired by Re:Build Manufacturing

Inception & Vision

Re:Build AppliedLogix, LLC, was founded in 2006 by James Herrmann and moved to a partnership model in 2010 with a handful of senior engineers passionate about exciting, challenging engineering projects. Over time, the team grew and adjusted the business to align with the types of projects they preferred, which allowed the company to achieve significant growth from 2015 to today.

Expanding Capabilities

Re:Build AppliedLogix quickly recognized the value in having a talented group of electrical and software engineers on staff who could streamline the breakdown and eventual solution of complex engineering problems. As we grew, the team added in-house PCB layout, signal and power integrity capabilities, and senior-level mechanical engineers and technicians, enabling increased efficiency and cost-savings that were passed on to our customers.

Joining Forces with Re:Build Manufacturing

In late 2022, Re:Build Manufacturing acquired AppliedLogix, LLC, and our 41-person company was renamed Re:Build AppliedLogix and became part of the greater Re:Build ecosystem of companies, which now has over 1,200 employees at locations across the United States. Our commitment to customer success, streamlined and efficient design processes, and extensive product development experience align perfectly with Re:Build Manufacturing’s mission.

Track Record of Excellence

To date, Re:Build AppliedLogix has designed over 1,000 circuit boards, worked with hundreds of customers, written tens of millions of lines of code, and successfully supported our customers to bring hundreds of products to market.

Meet the Team

James Herrmann

General Manager, Principal Engineer

Knows: Embedded systems design & commercialization; high-reliability electronics design – signal integrity / power integrity / EMC; building & developing engineering teams 

Degree(s): MSEE – Univ of Rochester, BSEE – Univ of Buffalo

Proud of: Leading a high-performing engineering organization while helping our customers achieve their product commercialization goals.

Passions: Engineering, ice hockey, road cycling, mountain-biking, alpine skiing, aviation

Angelo Caruso

General Manager, Principal Engineer

Knows: Embedded software, Linux and Windows applications and GUI’s

Degree(s): BS Electrical and Computer Engineering, MS Optics, MBA

Proud of: The success of AppliedLogix and our many satisfied and repeat customers

Passions: Software development, DIY home improvement, music

David Rea

Senior Engineer

Knows: Embedded hardware and software, fuel cells, automotive systems

Degree(s): BS Electrical Engineering – RIT, MS Software Engineering – RIT

Proud of: Extensive contributions to alternative-fuel transportation and energy

Passions: Family, craftsmanship, electric vehicles, cycling, really nice pens

Randall Wirt

Senior Engineer

Knows: Embedded hardware & firmware, PADS PCB layout

Degree(s): BS from RIT

Tom Tatakis

Senior Engineer

Knows: Embedded Systems, data communications (networking, USB among others), drivers

Degree(s): BA Computer Science- Potsdam, MS Computer Science- RIT

Proud of: Numerous reusable software designs

Passions: Forget tech, let’s play some golf.

Bill Lear

Principal Engineer

Knows: Embedded software and systems architecture, Linux and Windows application and device driver development

Degree(s): BS Electrical Engineering, control systems – Kansas State University

Proud of: Many successful technical contributions in avionics, digital control systems, high performance computer graphics, and image processing.

Passions: My family, woodworking, reading, and music (not talented, but passionate!)

David Reed

Senior Engineer

Knows: Analog, digital circuit simulation and design, efficient energy conversion, fuel cells, automotive systems, alternative energy and energy storage

Degree(s): BS Electrical Engineering – RIT

Proud of: Circuit design and refinement for manufacturing, design simplification, cost optimization

Passions: Electric vehicles & travel

Ray Glover, CID+

Senior PCB Designer

Knows: Embedded hardware, high-speed multilayer PCB design, high-volume flexible circuitry, ultra-low-noise analog/RF PCB layout

Certification: IPC CID+

Proud of: Delivering 350+ PCB layouts; being part of a world-class engineering team

Passions: Family, outdoors, travel

Jason Faulring

Senior Engineer

Knows: Embedded Hardware & Software Design, Systems Engineering, Image Exploitation, Agricultural Engineering

Degree(s): BS Computer Engineering – RIT

Proud of: Many technological contributions to improving quality of life in the areas of national defense, emergency response, healthcare, transportation and agriculture

Passions: Family, rural living, the great outdoors, home renovations, aviation, tinkering

Bret Woz

Senior Engineer

Knows: Embedded, application software (including Linux and Windows), multi-threaded and multi-processor software

Degree(s): BS Computer Engineering – RIT, MS Computer Engineering – RIT, MS Product Development – RIT

Proud of: Developing creative and robust solutions to solve customer problems

Passions: Family, reading, tinkering and enjoying the great outdoors

Jonathan Powers

Senior Engineer

Knows: FPGA design and verification, embedded software

Degree(s): BSEE – University of Virginia, MSEE – Stony Brook University

Proud of: Contributions to national defense and public safety

Passions: Family, music, running, number and word puzzles

Ken Kaye

Senior Program Manager

Knows: Program management, hardware and software development, fuel cells, automotive systems

Degree(s): BS Electrical Engineering – RIT

Proud of: Contributions to the development of alternative energy field and advancements in Fuel Cell for Automotive, Retired Air Force Career

Passions: Family, snow skiing, water sports, soccer, music, church

Mark Houck

Senior PCB Designer

Knows: Embedded hardware, PCB design (schematic capture & layout) of high-speed, multilayer boards

Certification: PCB design CID (with 25+ years experience)

 

Proud of: Supporting our engineering teams with the highest quality

 

Passions: Family, travel, home improvements & repairs and model trains

Rene’ Brown

Senior PCB Designer

Knows: embedded hardware, analog circuit board design, high-speed digital circuit board design, PCB schematic capture and layout

Certification: IPC CID (with 25+ years experience)

Proud of: Making our world better through advanced electronic technologies; attention to detail

Passions: Laughing and enjoying time with family and friends. Outdoors – hiking, kayaking, cross country skiing and wherever the warmth and sunshine takes me.

John Ludlow

Senior Engineer

Knows: Image processing, GUIs; software development in Visual Studio

Degree(s): BS Computer Science – Virginia Tech, BS Mathematics – Virginia Tech

Proud of: My family: My lovely bride, 8 children, and 13 grandchildren (so far 🙂 )

Passions: Love developing software

Steve Boy

Senior Engineer

Knows: Embedded software, Linux, GUI development

Degree(s): BS Computer Engineering – RIT

Proud of: Ability to turn customer requirements into delightful products

Passions: Bible study, family, Minecraft

Mark Keyser

Senior Engineer

Knows: Mechanical, manufacturing, and quality process design as it relates to new product development and continuous improvement

Degree(s): BS Mechanical Engineering – RIT, MS Manufacturing Management / Leadership – RIT

Proud of: Continual success in leveraging current knowledge and continual learning to help customers with their new product development challenges

Passions: Family, woodworking & timber framing, and the great outdoors

Kevin Sampson

Senior Engineer

Knows: Embedded hardware design in the medical, automotive and aerospace fields; analog and digital circuit design and simulation

Degree(s): BS Electrical Engineering – RIT, MS Electrical Engineering – RIT

Proud of: Developing strong working relationships with exceptional engineers. Working together to create unique solutions to unique problems. Happy customers.

Passions: Family, friends, church, beekeeping, wrestling, volleyball, restoring old tractors.

David Brent

Senior Engineer

Knows: High-performance hardware including embedded processors, FPGAs, memories, and image capture / processing / output; digital printing; signal / power integrity

Degree(s): BS Electrical Engineering – University of Pittsburgh, MS Electrical Engineering – RIT

Proud of: Making significant design contributions to various complex products while part of numerous cross-functional teams

Passions: Family, friends, live music, boating, pool, volleyball

Mike Haines

Senior Engineer

Knows: Windows and embedded software, product development

Degree(s): BS Electrical and Computer Engineering – University of Buffalo, MS Management – Johns Hopkins University

Proud of: Implementation and problem-solving abilities

Passions: Family, snowboarding, technology, golf

Steve Baylor

Senior Engineer

Knows: Software engineering, systems engineering, solution design, RESTful API development, Java, .NET, Python, C, Oracle, SQL Server, PostgreSQL

Degree(s): BS Computer Science – University of Vermont, MS Computer Science – RIT

Proud of: Developing software that helps businesses succeed

Passions: Agile software development, technology, family, motorcycles, cookies

Tim Duffy

Senior Engineer & Business Development Manager

Knows: FPGA (Xilinx), Zynq, embedded firmware, Embedded Linux

Degree(s): BS Computer Engineering Technology – RIT

Proud of: My enthusiasm for, and commitment to, project and domain knowledge diversity

Passions: Family, Life, DIY home projects, cooking, homebrewing

Bill Zeh

Senior Engineer

Knows: Embedded and application software, Linux

Degree(s): BS Computer Engineering – Clarkson

Proud of: Implementing solutions to challenging problems

Passions: Family and the great outdoors

Alden Lum

Senior Engineer

Knows: Embedded hardware and software, EOIR / digital imaging systems, low noise analog and mixed signal design, high speed digital design, SolidWorks 3D modeling

Degree(s): BS Electrical Engineering, Computer Engineering – SUNY Buffalo

Proud of: Opportunities to gain vast work-related experience in commercial and government/defense industries

Passions: My family and friends, solving hard engineering problems, automobile restoration and repair, airsoft, playing guitar

Mark Nenni

Senior Engineer

Knows: Embedded, multi-threaded, real-time, GUIs, Linux, Windows

Degree(s): BS in Computer Science – SUNY Brockport

Proud of: My two sons. Ability to read, understand, develop and debug complex software systems.

Passions: Family, exercise, travel, sandy beaches and adventure.

Donald Lewandoski

Senior Technician

Knows: SMT circuit board repair, electromechanical systems, harnessing, prototyping, EMC, electrical design.

Degree(s): AAS – Electronic Technology Cayuga Community College

Proud of: Contributions to many creative and innovative designs in the electrophotographic industry. 2 patents

Passions: Clay shooting sports, golf, family, staying busy with anything outdoors

Shawn Pfister

Senior Engineer

Knows: Embedded firmware, Multi-threaded real-time systems, Linux, Networking

Degree(s): BS in Computer Engineering RIT

Proud of: Waking up every morning and loving what I do for a living.

Passions: Solving problems, Learning new skills

Craig Latham

Senior Engineer

Knows: Applied Artificial Intelligence, Systems Engineering, Software Engineering, Image & Video Processing, GPU Acceleration, Linux, C#, Python, SQL

Certifications: Decorated veteran of two services, 15 years experience as a DoD Systems/Software Engineering Contractor.

Proud of: Ability to solve complex problems with solutions that were never intended for that issue.

Passions: AI Research, Woodworking, Making things better faster smarter.

Jake Goellner

Senior Engineer

Knows: Applied artificial intelligence, Computer vision, Image/Video processing, GPU acceleration, Embedded software development, Windows, Linux, .Net, C, Python

Degree(s): BS Computer Engineering Clarkson University

Proud of: Contributing to team and customer success by applying cross domain knowledge to develop powerful and elegant solutions to complex problems

Passions: Family, woodworking, art, the outdoors, perpetual optimization, making complex data visually interesting

Andrew Elder

Senior Engineer

Knows: Embedded Software, Digital Signal Processing, network protocols, network stacks, Time Sensitive Networking

Degree(s): BE Hons – University of Canterbury, PhD EEE – University of Canterbury

Proud of: Contributions to Avnu to advance the state of time sensitive networking

Passions: Travelling to New Zealand, orienteering, gardening, hiking, watching volleyball

Jason Hayslip

Senior Engineer

Knows: Mechanical design, DFM, product and manufacturing systems development. Robotics, vision and automation applications ranging from prototype to high volume environments.

Degree(s): BS Mechanical Engineering Technology – University of Dayton

Proud of: Two great kids. Advancing technology and critical contributions in automotive, alternative energy as well as medical device industries.

Passions: Family, kids athletics, mechanical repair projects, mountain sports, water sports, home improvement and tennis

Bob Foley

Senior Engineer

Knows: Systems engineering and modeling, functional safety, high voltage automotive systems, structured decision-making, fuel cells, DFMEA and FTA

Degree(s): BS Electrical Engineering – RIT

Proud of: Extensive contributions to the development of fuel cell systems for applications in multiple markets

Passions: Motorcycling, weightlifting, DIY home remodeling, music, reading

Ian Ober

Senior Engineer

Knows: Embedded hardware, high speed digital design, HDI PCB multilayer layout, analog circuit design.

Degree(s): BS Electrical Engineering. – SUNY Buffalo, AAS Electrical Engineering Technology – Monroe Community College

Proud of: Ability to work in a team to come up with unique solutions to challenges.

Passions: Family, fixing and modifying cars, volunteering in different capacities at Church in youth ministries and operations/facilities.

Igor Orlovich

Senior Engineer

Knows: Embedded hardware design, PCB layout and productization, low power designs, low power wireless, battery management systems, reverse engineering and competitive analysis

Degree(s): BS Computer Engineering – RIT, MS Computer Science – RIT

Proud of: Ability to bring together multiple disciplines (HW/SW/Mechanical) to create a product, debugging skills

Passions: Family, alternative energy and electric vehicles, volunteering for environmental causes, running

Kevin Smith, Jr.

Senior Engineer

Knows: FPGA Design and Verification, Embedded and Application Software, Software Defined Radio and Control Systems Experience

Degree(s): BS and MS Computer Engineering at RIT

Proud of: Creativity, Simplifying Complex Ideas, and Communication Skills

Passions: Family, Outdoors, Farming, Problem Solving

Patrick Laplante

Senior Engineer

Knows: Software development in various environments such as embedded, mobile, cloud, and desktop. Experience doing software for multiple embedded micros, with and without operating systems.

Software Development Languages (C, C++, Java, Assembly, C#, Javascript, Typescript). Software design using UML.

Degrees: BS Math and Computer Science – Sherbrooke University, Québec

Proud of: Ability to bring the embedded world into the cloud, ability to troubleshoot any kind of embedded issues, debugging skills

Passions: Family, Live music, Gaming

Blake Keller

Senior Project Manager

Knows: New product development processes, quality systems including medical device development, mechanical and manufacturing processes

Degrees: Master of Engineering Management, Dartmouth

BS Mechanical Engineering, University of Colorado

Proud of: Working with teams in several industries to develop amazing products

Passions: Family, flying taildragger airplanes, travel

Jeffery Orvek

Senior Engineer

Knows: Embedded systems, bare metal, Linux, distributed systems, low power wireless

Degree(s): BS Electrical Engineering – University at Buffalo

Proud of: Ability to continually learn and adapt, debugging skills

Passions: Family, Faith, Scouting, Reading and Cooking

Gabe Ferencz

Senior Engineer

Knows: Embedded systems, firmware, prototyping, robotics, reverse engineering, 2D and 3D imaging, low power wireless, FPGA design

Degree(s): BS Electrical Engineering – RIT, MS Electrical Engineering – RIT

Proud of: My determination, curiosity, and ability to figure out how things work or why they don’t

Passions: Family, mountain biking, humor, puzzles, outdoors

Dan Chirpich

Senior Engineer

Knows: signal and power integrity, digital hardware design, FPGA design

Degrees: BS Computer Engineering – University of Kansas, MS Electrical Engineering – University of Kansas, MS Engineering Management – University of Kansas

Proud of: My wife, consistently seeking understanding to ensure first pass success by design, living an intentional life

Passions: Signal and power integrity, skiing big mountains, peak bagging, running, physical and cognitive fitness

Paul Shaver

Senior PCB Designer

Knows: PCB design (schematic capture & layout), multilayer boards, flex circuit design, PCB fabrication, automated assembly

Degree: AAS Electrical Technology, Jamestown Community College

Certification: IPC CID+

Proud of: Having a wide knowledge base to use in solving problems and finding solutions

Passions: Family, archery, the great outdoors, hunting, fishing, hiking, photography, home improvements, modifying and driving cars

Jeff Hanson

Senior Engineer

Knows: Mechanical design, DFM/DFA, consumer product design and manufacturing, fluid flow control and instrumentation, 3D printing and prototyping.

Degree(s): BS Mechanical Engineering Technology – Alfred State College of Technology | MS Advanced Technology – SUNY Polytechnic Institute

Certifications: New York State Registered Professional Engineer | USPTO Registered Patent Agent | Certified SOLIDWORKS Professional (CSWP)

Proud of: Seeing products I have designed out in the wild; solving complex problems; obtaining patents across a wide range of industries; passing the Patent Bar exam.

Passions: Learning new things; designing, building, and making; anything with wheels and a motor; shooting sports; camping and travel.

Alex Trostle

Electrical Engineer

Knows: Embedded hardware

Degree(s): BS Electrical Engineering – Rochester Institute of Technology

Proud of: Drive to grow, learn, and adapt

Passions: Family, church, volunteering, and hiking

Bill McGuinness

Senior Engineer

Knows: Embedded software, Linux, network protocols and stacks, unified communications, digital imaging and print controllers.

Degree(s): BSEE/CE — Clarkson University; MSCS – Rochester Institute of Technology

Proud of: Designing and launching great products. Seeing old designs and code still running well. PSIA L3 Ski Instructor certification.

Passions: Biking, running, and skiing; almost anything outdoors.

David Keyes

Senior Program Manager

Knows: New product development processes, Program management, Manufacturing, Medical device and automotive processes, Alternative energy.

Degree(s): MS Electrical Engineering-RIT

Proud of: Contributions to the development of new products and manufacturing processes for the automotive and life science industries.

Passions: Family, travel, skiing, and hiking.

John Steeves

Senior Program Manager

Knows: Program Management, Product Development and Commercialization, Process Design and Improvement, Quality Management

Degree: BS Electrical & Computer Engineering – Valparaiso University

Proud of: Four great kids (and one exceptional granddaughter), Ability to combine talented individuals from multiple disciplines into a cohesive team creating exciting products

Passions: Family, Grilling & Cooking, Landscaping, Genealogy

Phil Olin

Senior Engineer

Knows: Embedded software, Windows Application development

Proud of: My ability to learn and adapt. Contributions to alternative energy.

Passions: Family, mountain biking, tabletop games, learning new things.

Mike Cartwright

Senior Engineer

Knows: Distributed Energy Resources (Battery, Fuel Cell, Solar, EV/V2x), Product Management, Control Systems, Systems Engineering, System Validation

Degrees: MS Mechanical Engineering – RIT, BS Mechanical Engineering – RIT

Proud of: The opportunity to work on and contribute to many multiple discipline energy related projects over the past 25 years.

Passions: Family, Biking, Hiking, Camping, Travel, STEMS Education, Community Service, Home Renovation

Mark Wyman

Senior Engineer

Knows: Embedded Hardware and Software, Software Defined Radios, Power systems, Analog design, Altium PCB design and fabrication.

Degree: BS in Electrical Engineering – Alfred State College

Proud of: Many very diverse successful products and clever simple solutions to complex problems.

Passions: Hockey, biking, outdoor sports, photography, aquaculture (ponds!), gardening, and family.

Brianna Curle

Customer Engagement Manager

Knows: PCB Design, SMT circuit board repair, product development processes, digital imaging systems, project management.

Degree: BS – Nazareth College

Proud of: My tenacity to find solutions to problems, collaborate across teams, and assist in crafting a product from inception to its delivery and ongoing support.

Passions: Horseback riding, being outside, reading, music, and my dogs.

Jim Leary

Senior Software Engineer

Knows: MATLAB Simulink controls and algorithm development. Automotive Hardware and Software development (ICE, EV, Fuel Cell). Automotive calibration with ETAS products (INCA/MDA). Onboard diagnostics (OBD). International Product Development. Testing and Validation.

Degree: MS Mechanical Engineering, University of Michigan, BS in Mechanical Engineering, Michigan State University

Proud of: Broad background in Automotive hardware and software Development. International experience. Foreign language skills (German and a bit of Japanese).

Passions: Family, travel, hiking, skiing, swimming, windsurfing.

Jeff Hanzlik

Senior Engineer

Knows: Embedded software, Linux, linux device drivers, network protocols and Bluetooth.

Degree: BS Computer Engineering Rochester Institue of Technology, MS Computer Engineering Rochester Institute of Technology

Proud of: Learning new skills to deliver solutions to customers.

Passions: Family, learning new things, running, woodworking, and baking.

Brian Tobey

Senior Engineer

Knows: FPGA design and verification, image capture, network data processing, control logic. Analog and digital electronics essentials.

Degree(s): BSEE – RIT

Proud of: Solution-oriented engineering. Thoughtful and timely responses to client needs.

Passions: Fixing things. Any creative task, cooking, woodworking, DIY home renovations.

Matt Scozzafava

Senior Mechanical Engineer

Knows: Mechanical design, manufacturing systems & process control, fixturing, tooling, equipment integration, product design, DFM/DFA, electronics packaging, 3D printing.

Degree(s): BS Mechanical Engineering – University at Buffalo, AS Engineering Science – Monroe Community College

Proud of: My wife and 2 sons. Contributions to defense and alternative energy industries. Having helped companies leverage benefits of additive manufacturing. Success in collaborating with individuals of different disciplines and skill levels.

Passions: Cars, airplanes, rockets and space. Coaching youth baseball and flag football. Traveling and spending time with family and friends. Golfing (not great). Go Bills!

Jim Leistra

Senior Test & Validation Engineer

Knows: Batteries, Fuel Cells, Test & Validation, Statistics, DOE, R&D; Chemical Process Development

Degrees: PhD Chemical Engineering, Carnegie-Mellon

Proud of: Fuel Cell Development & Commercialization, Chemical Process Development & Commercialization, Family

Passions: Faith, Cycling, Tennis, Water Skiing, Kids

Alex Gerstenberger

Senior Software Engineer

Knows: Embedded software, system architecture, image processing, medical domain & regulatory process

Degree: BS Software Engineering – RIT

Proud of: Technical contributions to the medical industry

Passions: Biking, hiking, kayaking, camping, racecars

Nick Bartolotti

Senior Technical Project Leader

Knows: Software Architecture, Java, C#, Agile

Degree: BS Computer Science

Proud of: running over 100 Spartan races, my daughter and family

Passions: Endurance racing, adventure motorcycles

Max Ludden

PCB Designer

Knows: PCB schematic capture and layout, IC analog layout, Python programming, and graphic design.

Certifications: IPC Design I (5+ years experience), Apple Certified Technician and Trainer.

Proud of: Developing over 20 biometric fingerprint sensors, being a self-taught programmer, and following his passions.

Passions: Technology, programming, graphic design, reading, and continuous learning.

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